To a certain extent, that is true. Two of these were headlined by Brock Lesnar (UFC 100 and 200), two by Conor McGregor (UFC 194 and 196), and one by Anderson Silva. This is not the only source of individual UFC event PPV buy rates. the bottom 4 selling PPVs would have averaged approximately $4.9 million each in residential PPV revenue, the 7th-9th selling PPVs would have averaged approximately $11.0 million each in residential PPV revenue, the 4th-6th selling PPVs would have averaged approximately $18.3 million in residential PPV revenue, and the top 3 highest selling PPVs would have averaged approximately $28.8 million in residential PPV revenue. The report also included all the PPV’s held in 2014 and 2015, but I decided not to include them after it became apparent they were incorrect. Those numbers will tell us a lot about the real situation of UFC’s new PPV era.
Will the UFC continue creating interim titles? Last weekend, the MMA world bore witness to a historical event. Time will have to tell. For my next two posts, I will be looking at the finances of some of the UFC’s potential “yardsticks”, namely Strikeforce, Bellator, and professional boxing. UFC 116: Lesnar vs. Carwin - 1,160,000 - $55 million, 7. As mentioned earlier, “1 million incremental increase in PPV buys drives the UFC’s EBITDA up $25+ million.” So perhaps even more importantly for the UFC, since very little of the PPV revenue seems to be split with the fighters, the higher sales represent an enormous increase in the promotion’s earnings.
The UFC will still have a certain level of obligation to put on a bigger show for PPV events, and to have stars on ESPN+.
However, it is clear that this is not all Thug roses and sunshine. Jon Jones will be fighting on one soon as well. That is in addition to a percentage of the actual event sales. Opinions are strictly my own. Most of the talk surrounding the new PPV structure has been the potential effect it will have on the fighters. This is not the only source of individual UFC event PPV buy rates. In the previously mentioned Yahoo interview, White said that since 2001 “the company has promoted nine shows that did 1 million or more pay-per-view sales.” This would mean that four additional PPVs have apparently crossed the one million buy threshold since UFC 200. The top 3 also average $17.8 million more than 7th-9th and $10.5 million more than 4th-6th. From the earliest days it’s evident that star power makes a difference. This is obviously due in large part to The Ultimate Fighter reality show which debuted in early 2005, although I am not sure the show should exclusively get credit. The first meeting between Diaz and McGregor at UFC 196 pulled in 1,500,000 PPV buys and the Irishman stopping Jose Aldo in record time at UFC 194 raked in 1,400,000 PPV buys. The amounts given for those two years not only did not equal the yearly totals found elsewhere but they also matched exactly what was to be found in MMAPayout’s Blue Book around the date of the report’s release. UFC 235 pay-per-view (PPV) buy estimates once again prove that Ultimate Fighting Championship (UFC) light heavyweight champion Jon Jones is money at the box office.
UFC 207: Nunes vs. Rousey - 1,100,000 - $60 million, 9. The top 3 highest selling PPVs average $23.9 million more in PPV revenue than those at the bottom.
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